Marketers are stuck in a "churn and burn" cycle, prioritizing content volume over strategic investment and brand building.
Content production increased by 29% while ad spend per ad dropped by 15%. Discover why this "more with less" approach is failing and what CMOs are doing…
AI search engines are redefining content visibility. Over half of the AI citations analyzed bypass Google's traditional top 20.
Traditional SEO is evolving. New data shows 60% of content cited by AI search doesn't come from Google's top 20 results.
The conversation amongst top-tier brand builders is shifting from merely adopting AI to strategically integrating it with unique human and brand elements.
Interactive visual commerce with 2D, 3D, and AR customization slashes operational costs and errors while boosting customer engagement.
A shocking two-thirds of marketers lack fundamental knowledge, according to Mark Ritson. This skills crisis complicates the AI revolution.
While CMOs take charge of AI investment, Mark Ritson highlights a critical skills gap that could undermine the technology's potential and the profession itself.
