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Strategic Doctrine 8 min read

29 Percent Content Surge, but Ad Spend Fell 15 Percent

Marketers are stuck in a "churn and burn" cycle, prioritizing content volume over strategic investment and brand building.

Avi Savar · Jul 23
Episode Guide 8 min read

Episode Guide: 29 Percent Content Surge, but Ad Spend Fell 15 Percent

Content production increased by 29% while ad spend per ad dropped by 15%. Discover why this "more with less" approach is failing and what CMOs are doing…

Avi Savar · Jul 23
Demand Playbook 9 min read

60% of AI Citations Never Appear in Google's Top 20

AI search engines are redefining content visibility. Over half of the AI citations analyzed bypass Google's traditional top 20.

Avi Savar · Jul 22
Episode Guide 8 min read

Episode Guide: 60% of AI Citations Never Appear in Google's Top 20

Traditional SEO is evolving. New data shows 60% of content cited by AI search doesn't come from Google's top 20 results.

Avi Savar · Jul 22
Brand Devotion 7 min read

30 Percent Cost Savings Come from Interactive Visual Commerce

The conversation amongst top-tier brand builders is shifting from merely adopting AI to strategically integrating it with unique human and brand elements.

Avi Savar · Jul 21
Episode Guide 7 min read

Episode Guide: 30 Percent Cost Savings Come from Interactive Visual Commerce

Interactive visual commerce with 2D, 3D, and AR customization slashes operational costs and errors while boosting customer engagement.

Avi Savar · Jul 21
Strategic Doctrine 8 min read

CMOs Lead on AI, but Mark Ritson Warns of a Skills Crisis

A shocking two-thirds of marketers lack fundamental knowledge, according to Mark Ritson. This skills crisis complicates the AI revolution.

Avi Savar · Jul 16
Episode Guide 7 min read

Episode Guide: CMOs Lead on AI, but Mark Ritson Warns of a Skills Crisis

While CMOs take charge of AI investment, Mark Ritson highlights a critical skills gap that could undermine the technology's potential and the profession itself.

Avi Savar · Jul 16
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