Every morning, we scan 60+ marketing podcasts — consumer, culture, brand strategy, growth — and distill them into a 7-minute read.
DTC, Consumer Brands & Culture
This week, we dive deep into retention and brand advocacy, revealing how OLLY uses receipt scanning for loyalty and why one agency completely dropped paid media. Plus, learn how AI tackles website search and discover the 'Profit Engineer.'
J.W. Wiseman built an eight-figure brand in a non-existent market (non-alcoholic craft cocktails) through sheer force of will, bootstrapping, and an unshakeable belief in his mission.
Conduct iterative AI-powered research with agency-quality rigor in less time—and at a fraction of the cost. With Suzy's consumer insights platform, you can research, learn, and pivot with data-backed conviction. Always-on access to insights means you can ask more, guess less, and move at the speed of culture.
LEARN MORE →Brand Strategy & CMO Leadership
Only 20% of CEOs rate their CMOs as delivering growth, reveals a new statistic. This isn
Discover how Build-A-Bear Workshop, under CEO Sharon Price John, pivoted from a mall-based store to an IP giant, leveraging strategic diversification into tourism, hospitality, and licensing to boost sales and broaden appeal.
Demand Gen & Growth Marketing
Forget last-click attribution: a new case study reveals how orchestrating Meta for awareness and Google for intent delivers a 20x ROI, turning fragmented spend into $55.2 million in revenue.
Salesforce CMO Ariel Kelman reveals how their AgentForce platform saves $100M by resolving 77% of customer support cases, while highlighting the paradox of AI driving more human-centric marketing and the critical reason 95% of AI pilots fail. This edition cuts through the noise on AI for revenue, no
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