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Brand Devotion 8 min read

Fusion Sportswear Hit 101% Sell-Through. The Bots Are Coming.

Fusion Sportswear achieved a 101% sell-through rate with AI forecasting. Meanwhile, Meta updates redefine targeting. Is your supply chain protected?

Avi Savar · Jul 7
Strategic Doctrine 9 min read

What if 30% of Your Paid Search Clicks Are a Mirage?

For years, marketers have clung to efficiency metrics, but a startling revelation is shaking the foundation of digital strategy.

Avi Savar · Jul 2
Episode Guide 7 min read

Episode Guide: What if 30% of Your Paid Search Clicks Are a Mirage?

Your paid search metrics may be misleading. With 30% of clicks misattributed, marketers are shifting focus from superficial efficiency to genuine…

Avi Savar · Jul 2
Demand Playbook 9 min read

Neil Patel Says AI Search Converts 3x Higher Than Paid Search

It's no longer enough to use AI for content generation. Marketers must now prepare their entire go-to-market motion for an agentic future where machines are…

Avi Savar · Jul 1
Episode Guide 10 min read

Episode Guide: Neil Patel Says AI Search Converts 3x Higher Than Paid Search

AI search is the highest-converting traffic channel, beating paid search by 2-3x. Learn to optimize your content for a new class of machine buyers and AI…

Avi Savar · Jul 1
Brand Devotion 8 min read

Your Product Feed vs. Google's AI

As AI becomes the primary channel for commerce, brands must shift from optimizing websites to structuring product data for large language models and universal…

Avi Savar · Jun 30
Episode Guide 8 min read

Episode Guide: Your Product Feed vs. Google's AI

Google is shifting from keyword-based search to AI-driven overviews. Learn how to optimize your product data to ensure visibility in the new agentic commerce…

Avi Savar · Jun 30
Strategic Doctrine 7 min read

75% of CMO Budgets Are Short-Term. The Board Is Not Buying It.

A survey from TikTok reveals that over 50% of boards lack marketing experience, highlighting a critical disconnect.

Avi Savar · Jun 25
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