New survey data shows over 50% of boards lack marketing expertise. Learn why CMOs must adopt a commercial mindset to bridge this gap and drive enterprise value.
The conversation is moving from "what can AI create?" to "what can AI achieve?". This means automating entire workflows.
As enterprise AI spend climbs past six figures, the focus shifts from token-based pricing to outcome-driven optimization. Learn how to link AI to P&L impact.
With 50% of consumers losing trust in AI-generated material, brands must re-evaluate human touchpoints and integrate AI strategically to enhance, not degrade, customer experience.
As 50% of consumers distrust AI-generated content, Salesforce pushes AI agents. Brands face a critical choice: automate blindly or amplify human connection.
Marketing is absorbing responsibilities traditionally owned by sales and operations.
1mind's founder argues that MQLs are dead and sales should report to marketing. In an AI-first era, CMOs can now own the entire customer value chain.
As AI tools become ubiquitous, value shifts from tool operation to output interpretation. Adobe SVP Patrick Brown highlights human judgment for forward projections and incremental insights.
