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Brand Strategy Demand & Growth DTC & Commerce
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Episode Guide 8 min read

Episode Guide: Revenue Agent: How AI finds 5-15% hidden revenue

Discover how Agentic AI, like Revenue Agent, can identify an extra 5-15% in hidden revenue within your Shopify store and act autonomously to capture it.

Avi Savar · Jun 8
Strategic Doctrine 7 min read

AI Isn't the Marketing Fix: It Reveals Your Skills Gap

AI isn't a magic bullet. It's a mirror reflecting critical weaknesses in foundational marketing principles like segmentation and positioning. The real skill gap is foundational, not technical.

Avi Savar · Jun 4
Episode Guide 7 min read

Episode Guide: AI Isn't the Marketing Fix: It Reveals Your Skills Gap

AI's true impact reveals critical marketing fundamentals gap, not just an AI skills gap, for CMOs. Re-skill teams in core strategy now.

Avi Savar · Jun 3
Demand Playbook 8 min read

Sitecore CMO: AI Scales Your Fragmentation, Not Pipeline.

Sitecore CMO Michelle Boockoff-Bajdek warns that AI will amplify existing fragmentation in marketing tech stacks, not solve pipeline issues.

Avi Savar · Jun 3
Episode Guide 10 min read

Episode Guide: Sitecore CMO: AI Scales Your Fragmentation, Not Pipeline.

Sitecore CMO Michelle Boockoff-Bajdek discusses how AI will scale existing fragmentation in marketing tech stacks.

Avi Savar · Jun 2
Brand Devotion 8 min read

PacSun, Agentic AI: Devotion Wins Over Transactions

The landscape of brand loyalty is shifting, moving from transactional exchanges to belief-driven co-creation and agentic AI optimization.

Avi Savar · Jun 2
Episode Guide 7 min read

Episode Guide: PacSun, Agentic AI: Devotion Wins Over Transactions

Discover how PacSun, Figs, and other leading brands are building deep customer devotion through community, shared purpose.

Avi Savar · Jun 1
Strategic Doctrine 8 min read

Brand as Financial Asset? Michael Reh, 0.37% Enterprise Value

Michael Reh of BERA AI highlights how brand equity directly increases enterprise value, urging CMOs to quantify brand power.

Avi Savar · May 28
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