DTC & Commerce Brief

DTC, ecommerce, customer loyalty, and the craft of building brands that turn customers into advocates.

How the most compelling consumer brands build loyalty, create culture, and turn customers into evangelists. DTC strategy, retail innovation, and the brands people can't stop talking about.

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LATEST ISSUE

Customer Loyalty Rises While Satisfaction Stagnates A Decade

Despite massive CX investments, customer satisfaction hasn't improved in 10 years, creating a dangerous scenario where 'greater loyalty without the right underlying motivation' leaves brands vulnerable to mass exodus.

Mar 2, 2026 · 7 min read

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ALL DTC & COMMERCE BRIEF ISSUES

AI Transforms Listings: 33% Revenue Lift from 1% CX

Many brands overlook product listing optimization, treating digital storefronts like catalogs. Monte Desai reveals how AI tools can transform these into "selling machines," yielding a 33% revenue increase from just a 1% conversion rate jump.

Feb 22 · 9 min read

OLLY Scans Receipts; Agency Drops Paid Media

This week, we dive deep into retention and brand advocacy, revealing how OLLY uses receipt scanning for loyalty and why one agency completely dropped paid media. Plus, learn how AI tackles website search and discover the 'Profit Engineer.'

Feb 21 · 17 min read

Curious Elixirs hits 8 figures in ‘market that didn’t exist’

J.W. Wiseman built an eight-figure brand in a non-existent market (non-alcoholic craft cocktails) through sheer force of will, bootstrapping, and an unshakeable belief in his mission.

Feb 20 · 15 min read