Demand & Growth Brief

B2B and B2C demand generation, pipeline strategy, martech, and the systems that power revenue growth.

Tactics, channels, and frameworks for marketers who own the number. Demand gen, paid media, SEO, conversion, and attribution -- the performance side of marketing, distilled from the practitioners doing it now.

20+PODCASTS 15+ hoursAUDIO WEEKLY 8 minREAD TIME
SOURCED FROM
The Next CMO Distribution First Marketing Over Coffee Marketing Podcast That's Marketing, Baby Marketing Powerups MarTech Podcast ™ // Marketing + Technology = Business Growth The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX Marketing School - Digital Marketing and Online Marketing Tips Perpetual Traffic Lab-Grown Marketing by Evidenza The Revenue-Driven CMO Marketing Against The Grain The Dave Gerhardt Show (from Exit Five) Pipeline Visionaries The Transaction Dear Marketers with Emily Kramer & Friends Social Media Marketing Podcast The Revenue Growth Architects Fractional CMO Show The Marketing Book Podcast
AI: “Slop Cannon” or “Turbo Brain” Divide?
LATEST ISSUE

AI: “Slop Cannon” or “Turbo Brain” Divide?

The AI revolution isn't coming for your job, it's here to sort you into 'strategist' or 'task manager,' and your demand gen numbers will reflect which one you are.

· 7 min read
Read this issue →
ALL DEMAND & GROWTH BRIEF ISSUES

Meta + Google: $55.2M Revenue with ‘Demand You Create’

Forget last-click attribution: a new case study reveals how orchestrating Meta for awareness and Google for intent delivers a 20x ROI, turning fragmented spend into $55.2 million in revenue.

Feb 21 · 16 min read

77% Case Resolution, 95% Pilot Failure: The Agentic AI Divide

Salesforce CMO Ariel Kelman reveals how their AgentForce platform saves $100M by resolving 77% of customer support cases, while highlighting the paradox of AI driving more human-centric marketing and the critical reason 95% of AI pilots fail. This edition cuts through the noise on AI for revenue, no

Feb 20 · 11 min read
C

CX-O scans 55+ podcasts — the c-suite briefing

Explore CX-O →
Demand & Growth Brief

Never miss Demand & Growth Brief

B2B and B2C demand generation, pipeline strategy, martech, and the systems that power revenue growth. — delivered to your inbox.

Join 1,500+ marketing professionals