The Playbook - Cult of Brands

Meta + Google: $55.2M Revenue with ‘Demand You Create’

Forget last-click attribution: a new case study reveals how orchestrating Meta for awareness and Google for intent delivers a 20x ROI, turning fragmented spend into $55.2 million in revenue.

Avi Savar Feb 21

The Playbook

77% Case Resolution, 95% Pilot Failure: The Agentic AI Divide

Salesforce CMO Ariel Kelman reveals how their AgentForce platform saves $100M by resolving 77% of customer support cases, while highlighting the paradox of AI driving more human-centric marketing and the critical reason 95% of AI pilots fail. This edition cuts through the noise on AI for revenue, no

Avi Savar Feb 21

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Meta + Google: $55.2M Revenue with ‘Demand You Create’

77% Case Resolution, 95% Pilot Failure: The Agentic AI Divide

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