Cult of Brands Cult of Brands
Brand Strategy Demand & Growth DTC & Commerce
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Episode Guide 6 min read

Episode Guide: ClickUp Uses Humor. Your AI Needs It.

Human creativity, not just AI, is ClickUp’s moat. Your content needs humor and human touch to cut through the noise, as Meta rewards diverse, original creatives.

Avi Savar · Apr 21
Brand Devotion 8 min read

Glamnetic Pivoted from $50M to $100M. The Lesson?

After a 25% revenue dip, Glamnetic doubled its revenue by exiting hypergrowth. Learn how other top brands are prioritizing sustainable growth and why this signals a profound pivot for DTC.

Avi Savar · Apr 21
Episode Guide 7 min read

Episode Guide: Glamnetic Pivoted from $50M to $100M. The Lesson?

Explore how top DTC brands like Glamnetic are shifting from hypergrowth to sustainable profit. Unpack insights on TikTok Shop, agentic AI, and the rising regulatory risks of electronic shelf labels.

Avi Savar · Apr 20
Strategic Doctrine 8 min read

9% of Campaigns Report Profit. Your Dashboard Is Lying.

The 'jagged frontier' for CMOs: AI's rapid pace creates a bifurcated reality, demanding wartime leadership and challenging outdated ROI metrics.

Avi Savar · Apr 16
Strategic Doctrine 7 min read

CMOs: Master Strategic Impression, Avoid AI Trap

The conventional wisdom of "just be yourself" fundamentally misunderstands emotional intelligence in leadership and branding. Discover how top CMOs master strategic impression management to achieve specific outcomes.

Avi Savar · Apr 16
Episode Guide 8 min read

Episode Guide: 9% of Campaigns Report Profit. Your Dashboard Is Lying.

AI is exposing the flaws in traditional marketing dashboards. Learn why only 9% of campaigns report true profit and how to adapt your strategy.

Avi Savar · Apr 15
Demand Playbook 9 min read

Ramp: Your MTA Models Are Lying

Traditional marketing attribution models are failing, actively misleading businesses. Ramp discovered their MTA model was off by 300% on Meta vs. LinkedIn. Here’s what it means for your budget.

Avi Savar · Apr 15
Episode Guide 8 min read

Episode Guide: Ramp: Your MTA Models Are Lying

AI analysis revealed a 3x discrepancy in Ramp’s marketing attribution, showing traditional models are misleading. Learn why and how to adapt.

Avi Savar · Apr 14
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