AI isn't coming for your job—it's already here, demanding a complete retooling of your marketing brain, from ad creation to foundational skills. This week: 20% of junior marketing jobs vanished, the "Beat Claude" hiring challenge, and why companies...
AI has already caused a 20% net loss of headcount in junior sales and marketing roles. Discover urgent re-skilling mandates, the "Beat Claude" hiring challenge, and the 24-hour rule for marketing tasks.
Despite massive CX investments, customer satisfaction hasn't improved in 10 years, creating a dangerous scenario where 'greater loyalty without the right underlying motivation' leaves brands vulnerable to mass exodus.
Detailed episode breakdowns from the Sunday, March 1, 2026 edition of DTC & Commerce Brief. 10 episodes covering Customer Experience, Brand Loyalty, Market Leadership.
The AI revolution isn't coming for your job, it's here to sort you into 'strategist' or 'task manager,' and your demand gen numbers will reflect which one you are.
Detailed episode breakdowns from the Wednesday, February 25, 2026 edition of Demand Playbook. 10 episodes covering AI in marketing, K-shaped economy, marketing strategy.
Many brands overlook product listing optimization, treating digital storefronts like catalogs. Monte Desai reveals how AI tools can transform these into "selling machines," yielding a 33% revenue increase from just a 1% conversion rate jump.
This week, we dive deep into retention and brand advocacy, revealing how OLLY uses receipt scanning for loyalty and why one agency completely dropped paid media. Plus, learn how AI tackles website search and discover the 'Profit Engineer.'
